Thursday, November 11, 2010

Back to the Future...with Robert Longo

Robert Longo recounts to W Magazine "Instead of ripping you off, we want to hire you" said Tomas Maier Creative Director of Bettega Veneta to Robert Longo as he sought to work with the artist on a new ad campaign. Working with the Italian fashion house to bring back the graphic style of his 1980's Men in Cities series for their Fall & Winter 2010 line, Longo and Maier's collaboration brings the timeless appeal of Robert Longo's early 1980's work to the forefront of contemporary fashion.

Above on the left is one of Robert Longo's original Men in Cities charcoal and graphite on paper drawings from 1981, on the right is one of the photographs for the Bottega Veneta ad campaign.